skip to main content
DELIVER DIRECT - Honoring the Unsung Champion: The Impact on Small Parcel Shippers and Their First, Mid, and Last-Mile Partners During Peak Season
Honoring the Unsung Champion: The Impact on Small Parcel Shippers and Their First, Mid, and Last-Mile Partners During Peak Season
  December 03, 2024 Chris Grey, Vice President, Sales & Business Development, SmartKargo

Honoring the Unsung Champion: The Impact on Small Parcel Shippers and Their First, Mid, and Last-Mile Partners During Peak Season

As the holiday season approaches, the retail and e-commerce worlds prepare for their busiest and most critical period—peak delivery season. Behind the scenes, an intricate network of logistics teams works tirelessly to ensure packages make it to their final destinations. From the first mile to the last mile, small parcel shippers and their partners are the unsung stars, responsible for the smooth flow of millions of packages across the country. Their work is essential in delivering joy to doorsteps everywhere, especially during the holiday rush.

During peak season, which typically runs from November through January, demand for small parcel deliveries skyrockets as holiday shopping increases. Customers expect quick, reliable shipping, and any delay can lead to dissatisfaction. According to Pitney Bowes, U.S. parcel volume topped 20 billion in 2021, and the numbers continue to rise, fueled by e-commerce growth.

Pressure on small parcel shippers can be immense. Efficiency and accuracy is crucial as order volumes surge. The stakes are high: lost or delayed shipments can mean lost revenue and diminished customer trust during the most profitable time of year. To meet these challenges, logistics teams must often coordinate months in advance, collaborating with various partners to ensure that operations run smoothly across the first, middle and last miles.

First-mile logistics sets the stage for a successful delivery. These teams ensure that products are picked, packed, and shipped from warehouses or fulfillment centers promptly and in optimal condition. During peak season, first-mile teams face increased demand, working diligently to avoid bottlenecks that can slow down the entire supply chain.

Their responsibilities go beyond packing items—they’re also responsible for optimizing processes like labeling, organizing shipments, and reducing packaging costs. The ability to scale operations in response to increased orders is crucial, and first-mile partners play a vital role in ensuring that parcels are ready to move on to the next phase of their journey.

The middle-mile phase connects the first mile with the final delivery stages. Middle-mile logistics involves transporting parcels from warehouses to distribution centers or sorting hubs, where they are prepared for last-mile delivery. Often overlooked, this phase is just as critical as the others, ensuring that goods are routed efficiently and making long-distance transfers between facilities.

During peak season, the middle-mile process becomes more complex as distribution centers handle higher volumes of packages, ensuring that each one is moved as quickly as possible. Long-haul drivers, sortation center teams, and routing coordinators play a key role in the middle-mile phase. Without their efforts, the flow of goods would slow dramatically, delaying deliveries and adding strain.

Last-mile delivery is the most customer-facing part of the logistics process, and it comes with its own set of challenges. This phase involves getting packages from local distribution centers to the customer’s doorstep. During peak season, last-mile delivery teams face obstacles like congested roads, inclement weather, and higher delivery volumes.

To meet consumer expectations for fast, accurate delivery, major carriers expand their operations, adding drivers, vehicles, and extending shifts. Last-mile delivery teams work tirelessly to ensure packages arrive on time, often going the extra mile (literally) to maintain high levels of customer satisfaction.

Logistics teams across the first, middle, and last miles work tirelessly during peak season to ensure every package reaches its destination. Whether they're packing orders, transporting goods between distribution centers, or delivering the final package, their efforts make the holiday season possible for millions of consumers.

The dedication of these teams often goes unnoticed, but without their hard work and precision, e-commerce would grind to a halt. As we enter the holiday season, it’s important to recognize and honor the logistics professionals who make it all happen. Their relentless commitment and problem-solving skills are what keep the e-commerce machine running smoothly, ensuring that packages are delivered with care, speed, and accuracy.

The opinions expressed by the author are solely their opinions do not necessarily reflect the opinions of Delta or any of its affiliates, subsidiaries or any of their respective directors, officers, employees, agents, or representatives. The opinions expressed are based upon information the author considers reliable, but neither Delta nor its affiliates warrant its completeness or accuracy, and it should not be relied upon as such.